Before the Campaign
If you plan ahead, a successful campaign will essentially run itself. Below are some quick tips to help you plan a successful workplace fundraising campaign with Community Shares.
- Review campaign materials and the Sample Pledge Form so that you can answer questions from fellow employees.
- Depending on the size of your company, you may need to recruit assistance from other departments to make sure pledge forms and information reach all employees. If this is the case, forming a Campaign Committee to spread out the work will give you a great advantage.
- If you form a Campaign Committee, invite important leaders to join such as department directors, vice presidents, and your CEO.
- Set the start and end dates for your campaign. Give yourself enough time to reach out to all employees, but also be aware that a campaign lasting too long may result in burn out and low participation. Experience shows two weeks is an optimal time frame.
- Plan for involvement of employees in the campaign. The more involvement and promotion your campaign receives in the workplace, the more successful it will be. Check out the Campaign Promotion & Incentives section for great tips and ideas!
The campaign kickoff event will set the tone for your entire workplace giving campaign. The more excitement and involvement you create for employees, the more likely they will contribute! Below are some quick tips to help make your campaign kickoff a success:
Plan and announce a fun kickoff party! This could be a special informational meeting or incorporated into one of your regular staff meetings. Look at The Ten Minute Workplace Giving Campaign Meeting to help jump-start your campaign kickoff plans! Ask your CEO and other important company leaders to attend the kickoff party.
- Keep the communication interesting, informative, and motivating!
- Call us to schedule a speaker from Community Shares of Mid Ohio and/or a representative of one of our member charities. The speaker can be very brief if needed, from 5-10 minutes or longer. Hearing from one of our charities is a great way to learn firsthand how Community Shares supports its member charities and how workplace donations make a difference. It’s also very effective to have one of your own employees speak about a charity they support.
- Personally hand out pledge forms to your co-workers. This increases the likelihood that they will participate in the campaign.
- Encourage co-workers to go to the Community Shares website to learn more about the various charities they can donate to through the workplace giving campaign.
- Share some of the content about our member charities (available on our blog) to your co-workers.