Promotions and Incentives
Promotions and incentives make a campaign exciting and fun which helps to increase participation and interest.
It’s important to have information about your workplace giving campaign accessible. This toolkit contains a lot of great templates and samples to assist in promotions like: Posters, Newsletter or Email Announcement , and a great plan for The Ten Minute Workplace Giving Campaign Meeting to talk about your workplace giving campaign! Below are a few more ideas for you to consider.
- A Charity Fair allows representatives from the charities of your choice to come to your workplace and answer any and all questions that people may have for them. Similar to a job or internship fair.
- Survey your co-workers to find out what issues are most important to them and promote targeted messages focusing on those issues. For example, you could Share content from the Community Shares’ blog showing the work of our various member charities and how they’re making an impact on the community in your newsletter, in emails or on your intranet.
- Invite a representative from Community Shares and/or one of our member charities to address a group of employees at a staff meeting or employee gathering.
For your co-workers on the fence or not interested in making a pledge, incentives create a great way to get more people involved. Below are just a few tips on some incentives you can offer at your workplace. Remember to make sure you get authorization from management to give prizes. Incentives could either require returning a completed pledge form or you could hold one or more of the following events and charge a small participation fee that would be divided between all the organizations.
- Hold a raffle with items like baked goods, candy, a prime parking spot, a jeans day, or donated prizes.
- Offer an Ice Cream Social with an ice cream bar including a variety of toppings and charge by the scoop.
- Have employee’s provide baby pictures of themselves. Collect the photos and have them try to guess who each photo belongs to for a prize.
- Sell Casual Dress Coupons for dress-down days. Be sure to date the coupons when they are used so that they can’t be used more than once.
- Fill a large jar with jelly beans, M&Ms, Skittles, etc. Charge 25 cents for participants to guess the number of beans in the jar. The person who is closest to the real number wins the jar.
- Hold a classic bake sale. Get a few people to bake cookies, brownies, cakes, breads, etc. Sell the goods as an independent fundraiser, or added to another event.