If you are an employer looking for ways to attract and retain workers under 50, you might want to consider how philanthropy can help you achieve your goals. According to recent studies and reports, younger generations of workers value employers who are philanthropic and give back to the community through business or corporate philanthropy.
Here are some statistics that show how important philanthropy is for younger workers:
- 84% of Millennials give to charity, donating an annual average of $481 across 3.3 organizations.
- Gen Xers are also generous donors, giving an average of $732 across 3.8 organizations in 2020. They are also more likely to research charities before giving and to use online platforms and social media to support causes.
- Gen Zers, the youngest generation in the workforce, are also passionate about social issues and causes, with 30% of them donating to nonprofits in 2019. They are also more likely to use mobile devices and apps to give and to share their giving experiences with others.
These statistics show that younger workers are not only willing to give their money and time to charitable causes, but also expect their employers to do the same. In fact, according to a survey by Deloitte, 76% of them said they would choose an employer based on its commitment to social responsibility.
Therefore, if you want to attract and retain younger workers, you might want to consider how you can incorporate philanthropy into your business strategy and culture. Establish a Community Shares giving program that allows your employees to donate to causes they care about through payroll deductions.
A workplace giving program through Community Shares of Mid Ohio gives your employees the opportunity to donate to local nonprofits working in Columbus and central Ohio. Our program will engage your employees and a stake in how their employee gives back to their community.
